You've probably heard of Bare Minerals, or their parent company, Bare Escentuals. Their tagline is "makeup so pure you can sleep in it," and they're not lying. Bare Minerals is made of, duh, minerals, and not much else. There are no wacky chemicals, preservatives, poisons, or whatever other gross stuff is in your average tube of concealer. It doesn't have that "makeup smell" (which I hate, and almost all makeup has, particularly if it's from the drugstore). Plus, all the products work together in a great little routine to make your face look flawless, while still leaving you looking like YOU.