Wella Color Charm Permanent Hair Color saturates, penetrates, and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Here's how it works:
Saturates- Color coupler molecules combine with color activator to form a gel. You can put it exactly where you want and it will stay there, saturating every strand of hair as you apply.
Penetrates- The gel penetrates the hair shaft to deliver vibrant color molecules.
Fuses- The color fuses deep within the cortex of the hair to make it exceptionally fade resistant.
The Result- Beautiful, vibrant, long-lasting hair color and excellent gray coverage.
Features & Benefits:
Long-lasting, fade resistant results with Liquifuse technology
Excellent gray coverage covers the most resistant grays
Economical 1:2 mix ratio
Vibrant palette without boundaries in neutral, ash, gold, warm and red shades
Up to 60% more conditioning than the leading competitor
Up to 43% more shine (vs. untreated hair)
Saturates- Color coupler molecules combine with color activator to form a gel. You can put it exactly where you want and it will stay there, saturating every strand of hair as you apply.
Penetrates- The gel penetrates the hair shaft to deliver vibrant color molecules.
Fuses- The color fuses deep within the cortex of the hair to make it exceptionally fade resistant.
The Result- Beautiful, vibrant, long-lasting hair color and excellent gray coverage.
Features & Benefits:
Long-lasting, fade resistant results with Liquifuse technology
Excellent gray coverage covers the most resistant grays
Economical 1:2 mix ratio
Vibrant palette without boundaries in neutral, ash, gold, warm and red shades
Up to 60% more conditioning than the leading competitor
Up to 43% more shine (vs. untreated hair)
