Description

VIRTUE Flourish® THICKENING STYLING TREATMENT immediately plumps each individual strand for instant thickness and all-day volume for fuller, plumper looking hair without leaving hair feeling sticky or crunchy. This daily all-in-one leave-in solution thickens, volumizes, hydrates, and repairs all types of fine or thinning hair. Its powdery, soufflé-like cream is packed with densifying ingredients that deliver long-lasting volume, body, and bounce, plus heat protection up to 450°F. While it’s perfect for air-drying, Thickening Styling Treatment also helps hair stand up to styling tools, maintaining its integrity, shape, and overall health.

IDEAL FOR
Anyone who wants fuller, thicker, plumper hair

KEY CLAIMS
Clinically proven to immediately increase and maintain all-day
volume*
88% said hair had all-day body**
With continued use, hair looks fuller and plumper and feels thicker
and stronger**

*Clinical instrumentation study of control vs. Thickening Styling Treatment.
**Consumer perception study of 50 women who used the product for 2 weeks.

Directions

Dispense a nickel-size amount into hands, rub together, and apply from roots to ends on damp or dry hair.
Style as desired.