This volume-boosting shampoo plumps and energizes hair from roots to ends, delivering weightless body to fine, flat hair. Smoothing and moisturizing, it gives hair a touchable and healthy look. Hair is left more voluminous, full of body, and illuminated with shine. This is the perfect shampoo for a red carpet ready blowdry!

Hair is left bouncy, soft and shiny and doesn't have to be washed as frequently. 90% saw boosted volume 81% saw more density 90% saw more shine* (*32 volunteers, study conducted by an independent laboratory)

• Gently cleanses as it hydrates
• Locks in moisture to create touchable body
• Lifts hair at the root for red carpet ready volume
• Hair looks fuller, thicker, and shinier